As a small business owner, you’re always looking for ways to make more money in your busy. After all, you’re probably relying on this business to not
As a small business owner, you’re always looking for ways to make more money in your busy. After all, you’re probably relying on this business to not only pay your bills but cement your legacy and future. However, no matter how hard you try, you feel like you’re not making enough money in your business. Here are three reasons you’re not making money in your business.
1. Not Enough People Know About Your Business
You can’t make money on the sidelines. No matter how great your product or service is, your account won’t reflect that if not enough people know about your business. Therefore, your goal now is to get visible. The first step is to make your page public. Promoting to your friends and family will not lead to success. Chances are your family and friends are not your target audience.
Not sure how to get your business out there? There are many ways you can get visible and start showing up as an expert. One method we use constantly is going live on our platforms. Another way that we get visible is by writing articles for anthologies. There are a number of ways you can get visible both by utilizing other people’s platforms and your own.
Here are some other ways you can get visible:
- Being a guest on someone’s podcast
- Use influencer marketing
- Writing a guest blog
- Create consistent and valuable content for your social media platforms
- Join other creators on their YouTube channels
- Pay for ads
- Go to networking events
- Get in a habit of telling people business
- Create an SEO-friendly website
We get it. Constantly posting about your business may feel unnatural. However, you have to do it. The key is promoting your business consistently and in different ways. Don’t post the same thing every day.
If you’re not sure how to share engaging posts, think about what gets your attention on social media. Take note of that.
In addition to that, we implore you to wear your own brand. You can create merch with your logo and business name and use it on a regular basis. In addition to that, you can give out pens and other useful items with your business on them to spread your business.
2. Your Social Media Pages Lack Relevant Information
Speaking of social media platforms, make sure you take the time to have relevant information on them. We challenge you to check your social media pages.
Examine the content on your personal page to see if there is anything about you on it. If there isn’t, start talking about yourself, what you care about, your customers’ successes, and how you overcame challenges.
In addition to that, when someone visits your page they should be able to figure out who you are and what your business is about.
If you’re not sure if your page is reflective of your brand, you can ask your peers to visit your page and tell you what they think.
3. You’re Not Creating Valuable Content
Speaking of your social media having relevant information, are you creating valuable content for your social media platforms?
Content is cash. There are people who make seven figures from just sharing content. However, they’re not creating just any content, they’re creating content that is valuable to their audience.
When it comes to creating content and benefiting from it, you have to make sure that it is valuable to your audience. We can’t tell you what is relevant to your audience, that’s unique to you.
However, we can suggest putting out content that can be useful to your audience in some way. That means publishing tips and strategies to help a member of your audience solve a problem.
If you pay attention to your post’s analytics, comments, and DMs, you’ll have a clearer view of the kinds of problems your audience has. With a clearer view, you can plan content more effectively.
After you’ve created a piece of content, put plans in place to repurpose it. If you ever wonder how your favorite creator can find the time to publish content frequently, we’ll let you in on some secrets. First of all, your favorite creator likely has a team, and secondly, they repurpose content.
If you’re new to repurposing content, we’re going to show you an example. Take this blog post for instance. Sections of this blog post can be turned into an email, a short-form post for social media, used as an outline for an ebook or a checklist, or turned into a YouTube video.
Look at the content you’ve put out before, how you can repurpose them on other platforms?
If you want to make more money in your business, put these tips into practice. In addition to that, check out the following resources:
- 5 Ways You Can Make More Money in Your Business
- Attraction Marketing Masterclass: How to Leverage Social Media & Groups to Attract Your Ideal Clients
- YouTube Creator Masterclass: Grow Your Tribe & Make Multiple Streams of Income
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