Right now, many businesses are scrambling to capitalize on the sought-after holiday sales. There’s nothing wrong with doing that. As a matter of fact
Right now, many businesses are scrambling to capitalize on the sought-after holiday sales. There’s nothing wrong with doing that. As a matter of fact, we encourage small business owners to prepare their sales and marketing strategy for the holiday period. However, you can make changes in your business to boost sales all year round. By having an effective sales and marketing plan, you don’t have to depend on the holiday season. We have valuable tips on increasing sales so your business stays sustainable. Here are four ways to boost sales all year round.
1. Focus on Your Customer
While this may seem obvious, many business owners are not creating products, services, or marketing campaigns with their customers in mind.
If you want to boost sales all year round, you have to focus on your customer.
Here’s how you do that:
- Create a buyer persona- A buyer persona is a fictional avatar that should represent a member of your target market. Go ahead and give them a name, age, geographical information, and even their hobbies. Find out what their goals and challenges are. Ensure this person is top of mind when making content or wanting to roll out a new product or service.
- Conduct market research- This is how you gather information about your target audience. You’ll use this information to dictate how you sell to them. Hubspot says, “By understanding your buyer’s problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.” Market research can also give you valuable information about your competitor. There are many ways you can do market research, such as conducting interviews and focus groups.
- Pay attention to comments- It’s easy to get offended or take it personally when a customer or potential customer complains. However, it’s a great opportunity to see what you can improve on. At the same time, if customers give you positive feedback on something, pay attention to that too.
2. Communicate Value
Business owners fail to make money because sometimes they don’t know how to communicate the value of their products or services. Customers are buying solutions to their problems and not simply products and services. Always lead with the benefits of your product.
When coming up with copy, communicate the value and benefits of your product instead of the features. Let’s look at an example.
Let’s say you sell organic soaps with the following features:
- Eczema friendly
So, communicate what that means. Instead of just saying your product is organic, say clean natural ingredients that have healing properties for your skin. Maybe these soaps will improve the appearance of your skin and leave it soft and supple. Of course, don’t mislead people when coming up with copy. Being honest about what your product does and providing proof leads to trust and then sales.
We recommend having a table with a features and benefits column. For every feature, write the benefit so that you create better copy.
3. Use Testimonials
Testimonials are a great way to provide social proof and build trust.
According to Ron Sela, a Growth Marketing Consultant, “Testimonials work because they create social proof. Social proof is the idea that we tend to do what other people do. So, if we see that other people are using a product and they’re happy with it, we’re more likely to want to use it.”
Therefore, as a business owner, you must constantly collect and publish your testimonials to reap the benefits. Here are some ways you can gather testimonials:
- Automate your testimonial collection-You can use your email marketing software to send out an email after purchases to request a testimonial.
- Send testimonial requests manually- You can send your testimonial requests manually if you want. You can send them an email or DM. Interviewing your customer is also a great option. Testimonials can also be a video; these are golden! You can gain even more trust if your customers are willing to submit videos.
- Offer an incentive- People may love your product or service but can’t be bothered to submit a testimonial. You can offer a discount code, gift cards, or another reward if they submit a testimonial.
- Help your customers craft a great testimonial- No, we’re not saying you should tell them what to write. However, you can help them by asking open-ended questions.
Now that you have your testimonials, you have to use them to take advantage of the benefits. Here are some ways you can use your testimonials for maximum benefits:
- Use the testimonials on your website, testimonial webpage, and sales page
- Post the testimonials on social media
- Use them in your sales emails
- Publish them regularly
Remember, you don’t have to use all of the testimonials. You can use parts of it if you want. Short testimonials are effective.
4. Keep Promoting Your Products
Did you know you’re missing out on sales because you’re not promoting your products enough? While it may feel spammy or simply uncomfortable to sell your products and services online, you have to do it to boost sales all year round.
You can keep consistent with promotion by coming up with a content plan. Pick a product or two to promote each week, every week. In between your promotions, give value. That means providing tips, relevant news, or anything else your community would like.
In addition to promoting on social media, remember there are other ways to get your brand and products out there. Consider:
- Starting a podcast
- Becoming a guest on a podcast
- Publishing blog posts
- Guest posts on other blogs
- Telling your network
- Creating a lead magnet to collect emails so you can do email marketing
- Pay for sponsored slots in other entrepreneur’s newsletters
- Host events
- Host webinars
- Create YouTube videos
- Collaborate with influencers
As you can see, there are many ways you can get your business out there besides using social media. While self-promotion is essential, maximize other people’s platforms to widen your reach. Even if you have the best products or services, if you people don’t know they exist, you’ll have problems making sales.
While getting funding is great, you still have to find a way to make consistent money in your business. These tips will help you stay ahead of the curve and generate constant revenue. If you’re looking for additional resources to help you with your marketing and sales, check out:
- Attraction Marketing Masterclass: How to Leverage Social Media & Groups to Attract Your Ideal Clients
- YouTube Creator Masterclass: Grow Your Tribe & Make Multiple Streams of Income
In addition, you can reach your financial goals more quicker by establishing multiple income streams.
What changes will you make in your business to boost sales all year round?
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