4 Ways to Increase Brand Awareness On Other People’s Platforms

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4 Ways to Increase Brand Awareness On Other People’s Platforms

Whether you’re just starting out or you’ve been in business for a while, you want more customers.  In order to get more customers, you’re goi

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Whether you’re just starting out or you’ve been in business for a while, you want more customers. 

In order to get more customers, you’re going to not only get your brand in front of other people but they have to trust you. People don’t buy from businesses, they buy from people. To be more specific, people buy from other people they trust.

Therefore, one of your tasks as a business owner is to increase your brand awareness and position your brand as one that can be trusted. When you do this, the money will follow.

Small business owners do this very well on their own platforms but there are opportunities to do this on other people’s platforms too. You’ll be helping them provide value to their audience and introducing your brand and expertise to a new audience. It’s a win-win. 

If you’re ready to utilize other people’s platforms to increase brand awareness, here are 4 ways you can start right where you are. 

woman and man talking to a camera while walking on the road

1. Be a Guest on a Podcast

If you have a podcast of your own, that’s great. You’re able to get sponsorship deals, leads, sales, and growth in your community. 

However, being on someone else’s podcast can do wonders for your business. According to Forbes, being featured on a podcast can:

  • Increase your credibility. Being featured by someone else makes you look like the real deal. 
  • Help listeners, who could become your potential clients, learn more about your business. This can help them form a personal connection which will be beneficial later on. 
  • Help you attract investors

When you’re looking for a podcast to be featured on, think about who listens to their podcast. Picking one in your niche with a similar target audience will get you the best results. 

If you’re looking for a podcast to be on to show your expertise, tell your story and grow your community, you can try ours. She Boss Talk loves having women in business on our show, you can apply to be a guest here. Check us out on Anchor.fm to see if we’ll be a good fit for you. 

Be sure to help promote this podcast to your own audience. Forbes suggests putting it on your website as well. 

woman and man do a podcast

2. Collaborate on YouTube 

There are many ways you can use YouTube to make money for your business. However, even if you’re not on YouTube, you can still leverage the platform to benefit your business. 

Here is how you can get collaboration on YouTube:

  1. Figure out what the goal of this collaboration is. Are you using this collaboration to build your email list? Get more followers on social media? What will a successful collaboration look like for you?
  2. Pick a YouTuber who is in your niche and speak to a similar community as yours. Do they have other people on their channel? 
  3. Reach out to the YouTuber with your proposal. YouTubers usually have their contact information in their description so 

She Boss Talk regularly has women on our show so they can share their expertise. Here’s one that we did recently.

If they don’t do guest appearances on their YouTube channel and are not open to the idea, you can explore other types of collaboration. YouTubers do brand collaboration all the time. Just pick a couple of YouTubers and negotiate with them. Collaboration can do a lot for your business. 

3. Become a Guest Blogger 

The idea that nobody reads anymore is a myth. You’re reading this blog post right now. There are other people who seek out information and are looking for blog posts with value. You can provide that, even if you’re not a professional writer. 

Guest blogging is a great way to show up as an expert in your industry, get more traffic to your website and increase brand awareness. Even though it may not lead to sales immediately, it can help you generate leads and help you show up in front of an audience that may not know you exist.

Blogs that are interested in guest blogs usually have a “Write For Us” section on their website. At the same time, you can leverage your network and ask if they’d like a guest blog from you. Be sure to provide value and helpful information. Don’t make a blog post about you. 

If you’re looking for a great place to guest blog, you can try our blog! We accept applications all year round and are excited to give women a voice and a platform. You can apply right here. 

Here are some guest blogs we’ve had in the past:

woman with headphones around her neck typing on a laptop

4. Put Your Business in Shopping Guides 

Sometimes you don’t make the sales you want because people don’t know about your products and services. You could have the best products and services in the world, however, if nobody knows about them, you won’t make sales.

With that said, you should look for opportunities to get your business out there. Inbound marketing strategies using social media and other platforms are great. However, there is still value in advertising your business on other platforms.

Putting your business in a shopping guide is a great way to get your business in front of potential customers. We have had many shopping guides in the past and plan to continue creating them to help our readers get exposure.

black woman with a cellphone and scarf walking with shopping bags

Next Steps 

Hopefully, you’ll be able to increase your brand awareness using our platform and others that may be valuable to you. Be sure to share this with your friends in business so that they know of these opportunities too. 

Last updated January 27, 2022, at 2:25am EST

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