Financial freedom is our theme this year and one way you can achieve financial freedom is through earning passive income. If you’re a content creator
Financial freedom is our theme this year and one way you can achieve financial freedom is through earning passive income. If you’re a content creator, it’s time to look into leveraging brand partnerships for your business. That’s usually one of the main ways your favorite influencers and content creators earn money online. Even if you don’t have millions of followers, you can still get and earn from brand deals. Here are 6 ways to get started with brand partnerships.
What are Brand Deals?
Before we talk strategy, let’s talk about what a brand deal is. A brand deal is a partnership between content creators and brands. Examples of brands include YouTube, Facebook, and Walmart. Brands also include small and medium-sized businesses too. There is no shortage of brands for your business to partner with.
There are also various ways you can partner with other businesses including affiliate marketing and sponsorship marketing.
1. Set Financial Goals
Before you start securing brand deals, it’s important to know how much you want to make from brand deals. Your goals may be completely different from those of other businesses. For example, one business may want to make $100,000 per month from brand deals while another just starting may want to secure $10,000 per month.
2. Know Your Value
Make sure you know what you bring to the table and know what other companies and organizations are looking for. That way when you’re in conversations with them about getting a brand deal you can fully explain why they should partner with you.
3. Partner With the Right Companies
It may be tempting to accept every brand deal you’re offered. However, make sure that the company aligns with your goals and that their compensation package works for you. Sometimes companies lowball creators. If you’re not sure whether or not you’re being lowballed you can ask other creators in the same space you are to have an idea of what to ask for or accept.
In addition to that, when reaching out to companies, opt for those that serve the same demographics as you do.
For example, if your audience is primarily women in their 20s and 30s, you can reach out to brands who also would serve a demographic like that such as beauty brands.
4. Do Research
Brands expect you to have done some amount of research anyway. You can do research by looking for case studies and chatting with other creators who have worked with the brand.
Whenever we reach out to a brand, we do thorough market research so that we understand how they have collaborated with other creators.
That way we know what to pitch and figure out what our unique offering to them will be. Once you bring something unique to the table, a brand is more likely to invest more money, time, and effort with your company.
In addition to that, through research, you’ll be able to determine whether or not the brand is the right fit for you and your community. If the brand does not provide any real value to your community, don’t partner with them.
For example, some brands may be sketchy and that’s why integrity is at the top of the list for us.
Doing research also means researching your audience to see what they like, their values, and their demographics. That will help you decide what content will resonate with them and what companies to opt for.
5. Start with Affiliate Marketing
We have spoken at length about affiliate marketing and how you can get started.
We even have a masterclass that gives you all of our best tips and tricks.
However, what we will say is that affiliate marketing is a great way to partner with brands especially if you’re just starting.
If you have a product or service that you really love, chances are that the company has an affiliate program you can join.
For example, if you use Canva Pro for your graphics, you can join their affiliate programs.
When you become an affiliate and people click on the unique link that you share and follow through with a purchase, you’ll make money.
In our Payhip affiliate program, whenever our affiliates help us make a sale, they earn money from that sale. We pay a lot of money to our affiliates and you could be one of them.
6. Work on Your Personal Brands
We challenge you to define your personal brand and figure out what your value proposition is. Think about what you want to be known for and use that to build your brand.
We think that every brand has something unique to offer.
If you go back to our membership community, you will see that we already have our content challenge there which has an entire roadmap of how you can figure out your target audience and how you can show up uniquely for them.
In addition to that, remember, you don’t have to be on all social media platforms. Pick one or two platforms that your audience loves and create content consistently there.
Always remember to show up as your authentic self while you are posting on any of the platforms so that the people who are there feel that they’re connected to you.
Pick your lane and start creating content around it and building your brand so it is recognized.
We also have to mention that even if you have several passions, please create separate accounts for them.
It’s time to monetize your online presence with brand partnerships. If you’re new to the world of brand partnerships, you may feel overwhelmed. However, we recommend showing up consistently and authentically on your social media platforms as great first steps. Knowing how much you want to make, your audience and your worth are also super important when you are seeking brand partnerships. We are making consistent passive income from brand partnerships and we’re confident that you can too.
You can also check out part 2 and part 3 of our brand partnership videos on YouTube.
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