Guest blogging refers to making a blog post for someone else’s blog or website. Guest blogging is not just another fad in business that will soon fad
Guest blogging refers to making a blog post for someone else’s blog or website. Guest blogging is not just another fad in business that will soon fade. Guest blogging is here to stay and if you want to stand out in business, you’ll need to do it.
We know, you’re booked and busy. However, guest blogging can accelerate your business growth. Here’s how.
Benefits of Guest Blogging
There are tons of benefits of guest blogging. It can be a great addition to your inbound marketing strategy, which is attracting customers to your business through valuable content.
Guest blogging can also help you:
Establish Yourself as an Expert
When you write about a topic you’re knowledgeable about, you’ll be seen as an expert. In order for people to trust you and give you their money, they have to see you as an expert in your industry.
According to Search Engine Journal, “By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source.”
If your blog post provides valuable insights and helps the audience solve a problem, they will say “Wow this person really knows their stuff”.
Get Traffic to Your Website
Some blogs allow you to put links to your website. You may be able to link to your own blog post in your guest blog.
Getting a link to your website means that after reading your blog post, interested people will click on it and you’ll get traffic to your website.
All you have to do is make sure your website copy is optimal so when people come, they sign up for your email list, book you or buy your product.
The good news is, the traffic to your website from the guest blog is coming from qualified leads.
Build Your Email List
Building an email list is so important when you’re running a business. Remember, you don’t own your social media platforms but you own your email list. Therefore it’s worth putting effort into building an email list.
Through guest blogging, you may be funnel people into your email list and grow a community.
Sell Your Products and Services
Guest blogs can help you level up your income.
Some guest blogs may allow you to leave links to your products or services. Normally, this isn’t done in the actual blog itself but in your bio attached to the blog. Either way, you may be able to link to your latest offer or product and get paid!
The great thing about blog posts, particularly those that utilize search engine optimization (SEO) and on authoritative websites, is the longevity. That means people will still be stumbling across your blog post months and years in the future.
Increase Your Visibility
As a small business, visibility is everything. Getting your business and brand in front of more people will definitely increase your visibility.
People buy and trust brands and businesses they know.
Guest blogging is a great way to increase your visibility. Take advantage of it.
Amplify Your Reach
Writing a blog for another website means you’re putting your brand and business in front of a brand new audience.
This is a great way to introduce your business to a new set of eyes and grow your community.
Grow Your Social Media Following
Many websites give you the option of displaying your social media in your author bio. Interested readers can then follow you. If you’re doing social media correctly, you’ll be able to convert some of these followers into clients or customers.
Grow Your Backlink Profile
A good SEO strategy requires a good backlink plan. Without getting into too many details, backlinks are links from other websites to yours. When you get backlinks from quality sources, search engines see your website as authoritative.
When your website is seen as authoritative, it’s easier to rank. This all translates to more traffic to your website and more opportunities to make sales.
Guest Blogging Tips
Now that you see that guest blogging is one of the best things to do for your business, here are some tips to help you along.
Do Your Research Before Pitching
Don’t just pitch every website. Make sure they are taking guest blogs first.
Commenting under their existing blogs and trying to establish a relationship with the editor is always a good idea.
When pitching makes sure you follow that site’s specific pitching guidelines. For example, if the website says to send a summary of the post you’re going to write, don’t send them the whole blog.
Finally, make sure that what you’re sending makes sense for that blog. Read some of the blogs they have published and follow that style.
Pitch to Multiple Blogs
Getting published on multiple blogs is a great idea. It’s best to pitch multiple blogs at a time.
Sometimes you won’t get any response so it’s best not to put all your hopes on one website.
In order to find blogs to pitch, you can put this into google [your niche] + guest blogs or [your niche] + write for us.
Perfect Your Bio
Most websites, as we mentioned before, will allow writing a short bio. Really sell your brand and yourself with your bio. Include what you do, who you help, and where to find you.
You may be able to add your website link, social media profile, or a landing page link. Find out what you can include beforehand.
Check out other bios on that website to get an idea.
Guest Blog For Us
Looking for somewhere to guest blog? We’re looking for guest blogs right now. Go to our guest blogging page to get started.
One great tip we have for you is to make sure the blog provides value. Even though you’re hoping to generate leads, sales, etc, your guest blog shouldn’t be about you.
Not sure what to write about or need inspiration? Check out our past contributions:
- A Beginner’s Guide to Using Instagram for Your Business
- 5 Ways Not to Cheat Yourself Out of Achieving Your Goals
- How to Take Care of Your Finances During COVID-19
- New Beginning
- Unleashing My Inner Legend
- The Secret that Lies Within Your Space
Don’t forget to share this post with other entrepreneurs so they can get start guest blogging today!
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