Creating evergreen content is an excellent way to level up your small business. As a matter of fact, we just showed a client how she can go from maki
Creating evergreen content is an excellent way to level up your small business. As a matter of fact, we just showed a client how she can go from making $35,000 per year to $430,000 per year with one evergreen course. However, many small business owners are not sure what qualifies as evergreen content or how to create it. Here’s what you need to know.
What is Evergreen Content?
Evergreen content refers to content that is always relevant to your target audience. For example, if your target audience is female solo travelers, a blog post giving safety tips while traveling would count as evergreen content.
Besides blog posts, evergreen content can also be packaged as:
- Social media posts
- YouTube videos
On the flip side, content such as news or dated concepts doesn’t count as evergreen content. An example of that is blog posts about news, roundups about findings for a particular year, or stats that are no longer relevant.
Evergreen Content Benefits
Creating evergreen content has so many benefits for business owners.
If you do a good job of creating evergreen content, you may be able to:
- Attract your target audience to your platform
- Increase leads and signups
- Increase the chance of making consistent sales
- Increase traffic to your website if your content is optimized well
What is a Real Example of Evergreen Content?
Evergreen content will look different from industry to industry. For us, our target audience is women small business owners. So, for our audience, examples of evergreen content are:
- 5 Essential Tips For Winning Grants For Your Small Business
- Business Line of Credit: A Guide for Small Business Owners
- The Winning Grant Application Cheat Sheet & Checklist
Our evergreen content tends to perform better than our other pieces of content because they’re always relevant and can be repurposed and promoted in various ways.
How to Create Evergreen Content
Creating evergreen content is a skill that you can learn no matter where you are in your business journey.
Evergreen content can provide so much value to your audience and so many benefits for your business.
Before you can make money from evergreen content, you need to know how to make it!
Whether you want to outsource your content creation or tackle it yourself, here is how to get started with making evergreen content.
Research Your Target Audience
You can’t make evergreen content for your audience if you don’t know what your audience wants to see. Your target audience is the people who want what you’re selling.
There are a number of ways you can research your target audience.
According to Market Revolution, you can:
- Do some market research with questionnaires, polls, and forms
- Interview the people who already buy your products or services
- Look at who your competitors are selling to and how they’re selling to them
- Check out your website analytics using Google Analytics
However, there are other ways you can get information about your target audience and what they want.
Akilah Thompkins-Robinson chatted with us about researching your target audience. She recommends checking out Amazon, Facebook groups, and YouTube.
On these platforms, you’ll find a lot of content geared toward your target audience and your target audience’s response to it. Find out what they like, dislike and make a plan on how to improve what’s already out there.
Figure Out the Best Platform
Small business owners sometimes make the mistake of trying to be on all platforms at once and then burn out along the way.
Pick 1-3 platforms that you can commit to putting content on, then start publishing your evergreen content on a consistent basis.
If you already have an engaged audience on YouTube, you may want to prioritize creating evergreen content there. You can then repurpose the content for another platform such as your blog and a social media account such as Instagram.
You’ll also need to figure out what kind of content your audience likes from you on each platform. Shorter YouTube videos may be what your audience likes, but your longer blogs do better on your website. Use that as a guide to help you create the kind of content your audience wants.
Optimize Your Content
Whichever platform you choose, we recommend optimizing your content by using SEO to get it in front of more people.
For example, with YouTube, there are things you can do to optimize your video.
According to HubSpot, some ways you can optimize your YouTube videos include:
- Using the target keyword in the name of the video file you’re going to upload
- Categorize your video
- Add your keyword to the title of the video
- Use hashtags
- Tag the video with popular keywords
On the other hand, if you’re trying to optimize your blog posts you need to:
- Use keywords in your headings, meta descriptions, and throughout the blog
- Use images and alt text
- Use short sentences and paragraphs
- Write a meta description
- Include internal and external links
Even if your content is a course or a podcast, there are actions you can take to optimize it.
Repurpose Your Content
Once you’ve created evergreen content and published it, it’s time to repurpose it for other platforms.
Let’s look at an example of how to do that.
If you created a YouTube video, you can then take the main points and create a blog post. You can also take snippets of your YouTube video and publish it on YouTube Shorts, Instagram, Facebook, or whatever social media platform you choose. In addition to that, you can take information from the blog post into an email. You can also take key points and publish them on any social media platform.
When you repurpose your evergreen content, you can attract people on various platforms, keep them engaged and possibly make sales.
If you need help turning your content into cash and more information about repurposing content, join our membership community. We have resources about making money from your content exclusive for our tribe members and we want you to access it.
How to Make Money From Evergreen Content
There are many ways you can make money from your evergreen content.
If you want to make money from your evergreen content you can:
- Charge for your content
- Add affiliate links
- Link to your paid offers
- Partner with brands
- Promote your content
Here is what you need to know.
Charge for your content
The best way to make money from your content is to charge for it.
Yes, you can charge for your content.
Here are some ways you can charge a fee for your content:
- Create a paid membership on a platform like Patreon
- Start an Instagram subscription
- Create a course and charge for it
- Write an ebook and sell it on Amazon or another platform
- Host a masterclass
- Sell the recording of the masterclass
These are some of the top ways that entrepreneurs and small business owners make money from their content.
Add affiliate links
Affiliate marketing is an excellent way to make money as an entrepreneur or small business owner.
If you add affiliate links to your evergreen content, you have a higher chance of making money from these links.
Well, if your evergreen content is valuable, optimized, and promoted well, you should get more traffic to your blog.
The trick is to make sure the affiliate link you use is relevant to the content and your audience.
You can add affiliate links to:
- YouTube video descriptions
- Blog post
- Podcast show notes
- Course material
Link to your paid offers
One way to make money from your evergreen content is by linking to your other paid offers.
For example, if you offer consultations about social media marketing, you can leave the link to book you on other pieces of evergreen content.
Of course, make sure the offers you’re linking to are relevant to that piece of content, otherwise, it may be a waste of time.
You can also link to courses, masterclasses, digital products, and any other piece of paid content as long as it is relevant.
Partner with brands
You can negotiate a partnership with a relevant brand and have them pay you to create evergreen content.
Either reach out to them or hire someone whose job is to find brand partnerships for you.
You can make thousands of dollars per month from brand partnerships even if you don’t have a massive following.
For example, let’s say you have an idea for a YouTube video that’s relevant to your audience. You may be able to pitch it to a brand to sponsor that video and they’ll pay you. Of course, make sure the brand is relevant to the video and your audience.
Promoting your evergreen content is the best way you can make money from your content. Never take it for granted that your content is being seen by your audience.
Remember, in order to make money from your content, you need an audience. Many content creators, entrepreneurs, and small business owners have outstanding and valuable content, products, and services but miss out on sales because their audience doesn’t see it.
That’s where attraction marketing becomes crucial.
Attracting people to your content is a valuable skill and necessary when it comes to making money. Check out our Attraction Marketing masterclass where we can help you leverage social media and groups to attract your ideal clients.
Therefore you can spend time:
- Creating sales pages for your evergreen courses and ebooks
- Investing in ads on Google and social media platforms
- Sending sales emails
- Consistently posting your evergreen content on your platforms
There are many ways you can create and earn from content. If you want one on one help to turn your evergreen content into cash, book a session with Shanté R. Roddy, an expert marketer. She has been able to generate consistent income from evergreen content and can help you do the same.
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